Ember Corporation
Wireless technology for conserving home energy and greening the grid    

• Ember's ZigBee solutions were considered deep technology not understood by most media and analysts.
  
• Using our proven Dynamic Differentiation^® process, we created a broader position, aligning Ember with societal implications of its technology.
  
• Built the company's early high-level messaging around an emerging phenomenon known as the "Internet of Things."
  
• Aligned and built a position for Ember around how its technology is a positive force for social and environmental change in reducing energy consumption, providing safer work places and enabling energy-efficient homes.
  
• Created and promoted customer validation and industry analyst support.
  
• Beaupre authored and placed seven articles defining ZigBee's role in home area networks (HANs) for home energy control, as well as the "green grid" initiatives of electric utilities. Dr. Robert Metcalfe, technology industry luminary, general partner at Polaris Ventures, and chairman of Ember and biofuel startup Greenfuel Technologies, was tapped to espouse a new vision of "Enernets" – Internet-like networking concepts applied to energy management applications – through event appearances, video, podcasts and web site articles.
  
• Secured national visibility in BusinessWeek, Forbes (EGang profile), Fortune (Top Cool Companies), The New York Times, The Boston Globe and countless industry trade publications.
  
• Ember is now the leading provider of wireless solutions for home and building automation, asset management, homeland security and other industries.
  
• By narrowing its focus and gaining market expertise in energy conservation application, Ember became a more valued technology supplier to its global customers.
  
• Beaupre's communications, public relations and branding campaign helped make Ember an authority. The company consistently beats competitors with product news announcements. Ember's customers dominated media coverage and industry trend stories.
  
• The company has consistently garnered more media and blog coverage, interviews, industry awards, editorial praise, and customer and partner validation than its competitors.
  
• Metcalfe said this about Beaupre, "We have received excellent coverage for Ember, due to our first-rate PR team, THANKS! PR is like engineering, only more complicated, more statistical, more demanding of thankless day to day effort."