B2B embracing new media
Two recent pieces of research caught my eye, both validating the rise of new media (aka social media, digital media) within business-to-business (B2B).
Reporting in BtoB magazine, Richard Karpinski said “Web 2.0 advances are becoming the norm these days, even for the most cautious b-to-b marketers.”
Paul Dunay, a co-sponsor of the study and director of field and interactive marketing at BearingPoint Inc. urged people to jump into the social media revolution. “If there’s one piece of advice for marketers I’d give it’s this: ‘Lather, rinse, repeat.’ Get in there, mess it up, get comfortable. It’s all about trying and experimenting.”
A new survey by Direct Impact Marketing and the Buzz Marketing Technology blog, asked marketers what Web 2.0 tools they are using. The winners?
Blogs were number one, by far, with 64% of B2B marketers having already adopted this social medium. Next in line was RSS, closely followed by podcasts, then videocasts then social networks/communities.
This data maps very closely to our firm’s own experience over the past several years. Blogging, RSS and podcasting are leading the way in interest and “actually doing it” popularity.
The hesitancy to jump into the social media fray is abating. It’s a very exciting time.
What's the next big social media
There are no comments for this entry.
[Add Comment]