Best news release lede ever

Posted At : January 10, 2008 10:29 AM | Posted By : Steve Hodgdon
Related Categories: Media Relations,Commentary,Writing

Though a bit dated, this news release from outdoor gear retailer Backcountry.com contains the best lede (lead) ever written in the high tech industry. Worth reviewing again, as we gear up for a new year of the same old stilted, formulaic news announcements.

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