7 PR lessons from the Patriots

If the Patriots are successful in winning their fourth Super Bowl in seven years, the team will cement its legacy as one of the true dynasties in the National Football League. Nobody has gone 18-0 in one season, and if they go 19-0, they will likely be remembered as the best team of all time.

 

1. Stay on message – Everybody has a different style, but the bottom line is to stick to your core message. For the Patriots, the message is “one game at a time.”
2. Keep your cool under pressure – Witness any of Tom Brady’s media interviews and he’s as cool in front of the camera as he is in the pocket.
3. We’re a team – With the Patriots, it’s always “we” and never “I.”
4. Trust your management – Bill Belichick has earned the respect of his players and sets the tone in the locker room and on the field.
5. Keep your sense of humor – Plaxico Burress guarantees a 23-17 Giant win? Tom Brady jokingly acts dumbfounded that Plax thinks the Pats will only score 17.
6.  Address issues head on with confidence, then move on – Spygate? It happened and it’s behind us. Rodney Harrison using steroids? He admitted it, served his suspension and moved on.
7. Communicate, communicate, communicate – Every Patriot player knows his role because the coaches effectively communicate their expectations and demand high performance.

Many players have come and gone in the past seven years, but the management and the team philosophy has remained consistent. We can all learn from the Patriots run for perfection.

Go Pats!!!