Clean technology experts bullish for change @ Harvard Club event

Marc Gunther - Clean Technology event Boston, MA 10-28-08There was lots of passion on display at Tuesday’s Clean Technology event at the Harvard Club (disclosure: sponsored by Beaupre and Brodeur Partners).

Marc Gunther, Fortune magazine’s senior writer and sustainability expert opened the session with a talk called “The clean technology revolution: bigger than the Internet?” He said five pivotal forces will make this a reality: science; scale; stimulus, security and generational change. Here are some Gunther sound bites:  
  • “Cleantech hasn’t had its Netscape moment yet.”
  • “The science is so compelling it’s hard to turn back.”
  • “This has become personal to them (CEOs). They are, on some level, thinking about their legacies - what kind of world they’re leaving for their children and grandchildren.”
  • “This is the growth sector for America.”
Gunther moderated a panel of frightful cleantech brainpower: Scott Clavenna, CEO of Greentech Media; Nick d’Arbeloff, Executive Director of the N.E. Clean Energy Council; William Huss, adjunct lecturer at Babson and former COO at XENERGY; Paul Maeder, General Partner, Highland Capital Partners.
 
Highlights from the panelists:
  • The pace of change isn’t fast enough, but New England is off to “a fantastic start.”
  • If Obama is elected, it will be positive for clean technology, “We’ll look back in six months and be amazed.”
  • The revolution will occur via 100,000 “small garages” vs. a Manhattan Project-like effort.
  • We’ll need unprecedented private sector creativity and public sector political power working together like they’ve never done before.
  • Investment and growth for cleantech is markedly different vs. the software industry. 
  • The VC industry is ripe for upheaval; a shakeout is looming.
Clean Technology panelists 10-28-08Cleantech VC guru Paul Maeder said “We’re going to have to look at new models of cooperation or we’ll all go the way of the duckbill platypus.”
 
Nick d’Arbeloff said “Government and policy played no role in the information technology boom, but energy is fundamentally different. The only way to solve our energy problems is to unleash the free market on them, but we also need a government policy foundation.”

Clean technology media pioneer Scott Clavenna said “We lost eight critical years. We need leadership from the top, at the White House. We need our (new) President to say, “This is what we’re going to do” and then stick with it. It’s time for a bold step.”
 
Former XENERGY COO and current Babson Adjunct Lecturer Bill Huss said companies developing energy efficiency technologies “can’t find people fast enough to hire into the industry.”
 
Fortune’s Gunther cited several examples illustrating how business is capable of playing a critical role in affecting societal change. “Despite the well-known flaws and problems with corporate America, we can see big and certainly small companies being significant drivers of change.” 
 
Gunther should know. He’s interviewed the likes of Jeff Immelt and Michael Dell and wrote the September 29 cover piece about Hank Paulson. He’s a captivating storyteller, weaving fascinating tales about the impact of business on society. Check out his blog at www.marcgunther.com.
    

Survey says: cleantech reporters not bullish about U.S. achieving energy independence

Our parent company, Brodeur Partners, announced the results of a new survey with clean energy and environmental reporters regarding their industry outlook and use of social media.

 The key takeaways:

  • Journalists are skeptical about whether the United States can significantly decrease its dependence on fossil fuel.
  • Academic institutions and government bodies are the most trusted sources of information on cutting-edge clean energy technologies. Over 90% of journalists view these as credible news sources.
  • Most are influenced by blogs and spend more than an hour each day reading them.

You can read survey results here.

Does Twitter chatter matter?

Does Twitter matter? Social media - Beaupre & Co.I was speaking with a high-tech company’s social media guru yesterday. To fill dead air, I asked, “You guys doing anything with Twitter?”
 
I didn’t expect much of an answer. To be honest, Twitter kind of annoys me. It’s like reply-to-all on steroids, with an extra dollop of vanity (canceling my meetings, taking my Ferrari for a spin along the beach). The handful of people and companies I should follow would be buried by the twitter litter of others I should maybe cancel.
 
“Absolutely,” the guru replied. “Twitter is our number one way of spreading news online these days.”
 
Wow. Yes, I’ve heard the celebrated stories of giant companies putting out fires with angry consumers via Twitter, but I gathered they were the exception proving the rule. Maybe not. Here’s what the guru’s company is doing:
 
News: The company as an entity tweets from time to time to let followers know about events, training opportunities, updates, offers, cool Web pages and the like with links to more details. All the bloggers who follow the company and many of their traditional media counterparts are on Twitter, pretty much all day. With one click, the bloggers can break the news to their followers, and so on, until the word is out fast, in a big way.
 
Customer relations: Many of the company’s customers are on Twitter, too, and are picking up on the news as it’s announced. Web site copy and news releases still have their place, but in a lot of cases, you heard it first or got the link from Twitter. Customers are also picking up on valuable tidbits not really worth trumpeting over any other medium.
 
Access: Several of the company’s key employees and execs, one of whom is an industry rock star, are on Twitter. Followers are delighted to have access to him, as well as the other company reps, on an ad hoc, sometimes real-time basis.
 
Listening: The company learns things from its customer base it would never learn through a formal feedback process: suggestions, modest proposals, gripes, observations, etc. Worthy ideas are captured and go to product developers or whomever will make use of them. The company also uses Twitter to toss out an occasional sounding board question to the community – e.g., what would you like to see at our annual event?
 
Good will: The ability for customers, bloggers and others to have Twitter conversations with the real, caring humans behind the brand reminds everyone that there are, well, real, caring humans behind the brand who are open to ongoing personal relationships. That really means a lot. “There’s a sense we’re out there listening and participating versus throwing out marketing messages from afar,” the guru says.
 
Final thought. Our social media guru thinks of Twitter as something far more appealing than reply-to-all on steroids:
 
Imagine a cozy bar in your neighborhood open 24/7. You and your friends were first in the door when it opened 20 years ago on opening day and grabbed the best table, a large one, and never gave it up. None of you live at the bar, but you have enough friends coming in and out around the clock that your crowd always has the table. Everyone’s having conversations everyone else can overhear, but if you need to, you can pick one person out and whisper.
 

I think I’m starting to get Twitter. Is Twitter paying off for you?

...

Dec. 29, 2008 update: CNN names "Ascendance of Twitter" a top tech trend of 2008.

Utility-scale solar power in the spotlight

Utility-scale solar power Solar Power 08 Beaupre When I walked the aisles at Solar Power 08 it was salmon-packed-home-bound-up-the-river-time; you literally moved down aisles in slow motion. Like the telecommunications scene two decades ago, consolidation is coming fast to the solar industry. I've never seen so many manufacturers of photovoltaic (PV) modules; they're not all going to make it. But it's not just PV manufacturers here in San Diego, there's a fully developed ecosystem including utilities, distributors, contractors, installers, architects, consultants and financiers.
 
The most amazing factoid I've heard so far is fresh data published by the Solar Electric Power Association (SEPA), which co-sponsors the show with the Solar Energy Industries Association (SEIA).
 Why use solar? Beaupre & Co. Clean Technology Practice
SEPA disclosed that utilities are quickly becoming the largest customer for the solar industry. Leading the way is Southern California Edison which has the most solar electric capacity integrated into its power portfolio. Overall capacity exceeds 409 megawatts. Pacific Gas & Electric has the most solar electric capacity on the customer side of the meter with 144+ megawatts. And there are dozens and dozens of other utilities upping the ante.
 
It's not a cliche to say we're only seeing the literal tip of the iceberg. 2008 has seen an unprecedented number of announcements of large solar power projects that include concentrating solar thermal and Clean technology Beaupre & Co. Solar Power '08 Andy Beauprephotovoltaic plants. The scale of activity is massive, over 5,500 projects ranging from 10 to 800 megawatt installations.
 
Lots and lots of jobs are also being created; over 4.2 million nationally at last count.
 
As Governor Schwarzenegger said "Solar is everywhere, it's the future; it can't be stopped."
 
Everybody in San Diego is pretty pumped up this week; encouraging news for a struggling economic time.
 
Let the sunshine in.

Sunshine days at Solar Power 2008 in San Diego

Solar Power International 08 San Diego LogoI'm in San Diego catching lots of sun at Solar Power 2008.
 
This whole scene reminds me of high tech industry boom days circa 20+ years ago (well before the Internet explosion) when technologies and companies were genuinely substantive and going someplace real.
 
Consider these numbers. Solar Power made its debut only five years ago with about 40 companies exhibiting. Visitor attendance was around 100 people. Same deal in 2005. 
 Solar Power International 2008 Solar.net
In 2006, exhibitors doubled to about 100; that same year visitors spiked to 8,000.
 
In 2007, exhibitors doubled again, to 200; visitors jumped to approximately 13,000.
 
This year, the doubling effect has happened again. There are at least 450 vendors showing their wares and more than 25,000 people are checking out what is now the world's largest solar event. The registration lines are deep and they've already sold out full conference offerings.
 
Arnold Schwarzenegger kicked things off in a surprise visit Monday night. Say what you want about The Governator, but he's demonstrated unmatched commitment and leadership on environmental issues. Cah-lee-forr-nea is so far ahead of every other state; it's remarkable and inspiring. Gov. Schwarzenegger was in a spirited mood and rallied the audience with an upbeat series of quotables including:
 Solar Power International 2008 - San Diego California
"We want to have everything clean."
 
"What's green for the environment can also be green for the economy."
 
"We must not give in to those who say the environment should take a backseat during difficult financial times. It is wrong.”
 
"Something's going on when Congress finally gets its act together; we've been pushing them and pushing them, and finally a tax credit."
 
"We're seeing more action than even some action movies; not mine, they had great action."
 
"I can envision going in the helicopter and seeing no more warehouses without solar power on top of them."
 
"Be bold and keep shooting for the stars. I'll be back."
 
He knows how to get a crowd pumped up.

10 pieces of positive business news for a nasty time

What a nasty stretch of bewildering business, political and economic news. It’s been nothing but bailouts, backstabbing, blustering and bloodletting.
 
Enough of the doom and gloom. Where’s our little miss sunshine? I scoured online and offline business media for days, desperately attempting to locate anything positive. Arguably, it’s the most pessimistic time since 9-11. But with global financial markets inspired by raw emotion, it’s crucial to spotlight every fragment of glass-is-half-full optimism.
 
Here are 10 positively nuanced news stories. Add ‘em up and maybe there’s a thread of meaningful momentum in a time of desperation:  
 
  1. Bill Gates believes we’ll “see our way through this.”
  2. Congress is finally grilling CEOs about their obscene pay. I’m hoping this is a tipping point. We’ve got to wipe this practice from the face of business forevermore.
  3. Through it all, spirited entrepreneurs are launching and growing start-ups in a diverse array of industries from clean tech and biotech to medical device companies and e-healthcare to mobile communications and virtualization. Money continues to flow and people are still being hired.
  4. The Oracle of Omaha is re-investing billions in our economy. Thanks Warren.
  5. The first Earth Day was in 1970. Last Friday, Congress passed legislation putting energy-tax incentives in place for solar, wind and clean-energy products. For the first time, it feels like clean and green are actually becoming a mandated, lasting fabric of our society.
  6. OJ finally got his due (this one’s a bit of a stretch; file it under memorabilia business news).
  7. Massive banking consolidation has yielded three powerhouse institutions helping stabilize the market: Bank of America, Citigroup and JPMorgan Chase. Yes, BOA profits plunged on Monday, but Kenneth Lewis has his finger on the right buttons.
  8. Unemployment is hovering around 3% in South Dakota, Idaho, Wyoming, Nebraska, North Dakota and Montana. I know, I know, but we’re looking for rays of sunshine anywhere across this land.
  9. The king of spam got jailed.
  10. Nothing feels better than a deep belly laugh during a heated, historical, political contest. Tina Fey & SNL are reminding us to keep things in perspective. Only 28 days until a new president is elected; this act will calm the waters going into 09.

NEWS: Our new clean technology practice launches

Clean Technology - Beaupre Brodeur Today we launched our new clean technology practice aimed at helping start-ups and established companies gain public support for eco-friendly technologies that will create economic growth, cut energy costs and stave off potential environmental crises.

Here's a link to the news release.

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