SolidWorks founder and “21”

 The new movie “21,” starring Kevin Spacey, Kate Bosworth and Lawrence Fishburne, opens nationwide today. It’s based on the popular book “Bringing Down the House,” which tells the tale of a group of MIT students who beat the house playing blackjack in Vegas.

 Jon Hirschtick was one of these students.
 
Jon first played with cards as a kid, performing magJon Hirschtick and Kevin Spaceyic tricks and making a few bucks along the way. When he landed at MIT years later, he saw a flier on a wall at the student center that said “Earn $2,000 to $6,000 over the next six months playing blackjack with a professional team.”
 
He made more than $6,000. While some MIT students opted-out from the blackjack scene, Jon opted-in, becoming a prolific player. From 1984 through 1994, he participated in 100+ blackjack trips. He and his team made millions of dollars over the years; Jon made nearly $1 million.
 
Jon was invited to the world premiere of the movie “21” in Vegas, meeting Bosworth, SpJon Hirschtick and Kate Bosworthacey and Jim Sturgess, the film’s young star. Jon likes the movie, citing the production and acting quality, as first-rate. He explained that the movie’s characters are composite figures and “some truths are mixed up.” 
 
Two epic derivatives spun-out from all Jon’s blackjack playing.
 
First, he was able to parlay his blackjack kitty into SolidWorks Corporation (a Beaupre client), founding the Massachusetts 3D CAD software company in 1993. Used by engineers to design Trek bikes, Burton snowboards and thousands of other products, SolidWorks is now a $350 million company employing over 500 people. The company was acquired by Dassault Systemes in 1997, a deal Hirschtick helped orchestrate.
 
Jon HirschtickJon’s blackjack experiences were instrumental in teaching him three important lessons that helped him build a highly successful company:  
 
1. You can win even when conventional wisdom says you can't (in other words, trust your instincts, work incredibly hard, believe in yourself). Jon Hirschtick and Jim Sturgess
 
2. Get the money out when you have to (in other words, there's a time to go for it in business; you can't hold back and be tentative or you won't win big).
 
3. Even when you're playing perfectly, you don't win every hand (in other words, building a business isn't a straight line, it's a series of curves; expect challenges and disappointments along the way).
 
Besides the money and life/business lessons, there was yet another benefit: the girlfriend who accompanied him on many of those blackjack excursions years ago – Melissa – became his wife. Jon and Melissa have four children. 

All this good fortune couldn’t happen to a nicer guy: 21. 

‘Deltalina’ soars

Deltalina SoarsSocial media has redefined the notion of “15 minutes of fame,” whisking just plain folks more rapidly into a sometimes blinding limelight. The latest example is a veteran flight attendant, Deltalina, giving gobs of personality to her airline’s brand. Her appearance in Delta’s slightly edgy flight safety video has morphed into a ridiculously successful (and quite timely) campaign for the airline, as well as her springboard to the A-list. Even more remarkably, it’s got people actually caring about flight safety talks. All of this is propelled by mainstream media covering social media and social media doing its viral thing.

Mobile World Congress 08: Mobile ramblings from Barcelona

La Rambla Barcelona
“La Rambla” is a one-mile pedestrian walkway that stretches from a famous Barcelona   square to the busy waterfront. It’s the place to be and be seen, a congested cacophony of sights, sounds and real-time experiences that define this upbeat, world class city.
 
Mobile World Congress 08, set in Barcelona, was a lot like “La Rambla.” Mobile Industry News ranked MWC the # 1 annual tech conference any cutting edge cell phone lover should attend. They were right. There aren’t many tech markets more dynamic: one million mobile phones are sold everyday worldwide!   
 
MWC is a four day kick-ass show. It’s the world’s largest exhibition for the mobile industry; 60,000 people literally flurry among nine different pavilions featuring 1400 exhibitors. I was blown away with the diversity of emerging mobile technologies, the pace and sheer excitement. Even Robert Redford, Isabella Rossellini and Black Eyed Peas’ will.i.am made appearances.
 
It’s nearly impossible to summarize all the buzz, but I’ll give it my best shot:    Biking in Barcelona
  • Mobile apps on the cusp and/or ready to explode include: social networking; search; gaming; mobile advertising (sorry); consumer-created content; mobile TV; mobile movies; mobile theatre sound; and payments. 
  • Some new buzzwords from Barcelona: “V2IP” which stands for interactive two-way real-time multimedia on the phone; “on-device portals,” which capture content via a browser to use less online time; and “3-screens,” which means a large home screen + a desktop screen + phone screen all sharing the same digital content.
  • Despite Apple not having the impact it had at last year’s GSM , the iPhone has nevertheless shaken the mobile market. In Barcelona, the major handset makers (Nokia, Samsung, Sony) waxed about the need for simpler interfaces and better mobile software. LG and Samsung showed off touch-screen capabilities. The term “tridgets” made their debut in Barcelona, meaning mobile devices that depend 100% on the network for all controls and data. The iPhone is the tridget du jour.
  •  While handsets are increasingly richened (see exceptions below), the real play, of course, is content. The mobile business is focused on giving consumers the experience they want; the content they need, when they want it, how they want it. Nokia’s Olli-Pekka Kallasvuo said at MWC: “New services will touch time, place and location.” 
  • Perhaps the hottest technology in Barcelona was mobile satellite, or GPS-enabled phones. “Geo tagging” was a new term bandied about; it refers to snapping a photo with your phone and then GPS receivers tagging it with its actual location on earth. Semiconductor designers – including NXP, SiRF and CSR – have built GPS systems on single, very low cost silicon chips. GPS navigation will be available on mobile phones at less than $3 to consumers. Mind boggling.
  • With more mobile apps running on Windows Mobile 6, more attention is being paid to security. Samsung and Sony Ericsson handsets, for example, run Windows Mobile 6. McAfee talked this up at MWC. McAfee’s 2008 mobile operator survey revealed that 79 percent of the 3 billion subscribers use unprotected devices. Scary.    Barcelona street scene
  • Gemalto, the $2.2 billion digital security leader had a very busy booth. OnePin was one of their interesting partner collaborations. These guys market CallerXchange, a peer-to-peer application that enables mobile phone users to automatically send, insert and update contact information in SIM phonebooks with the click of a button. It may sound like a niche app at first glance, but it isn’t. The proliferation of contact information is the heart and soul of phonebook content: the more names and numbers, the more calls. Mobile phone operators like this a lot. The cool part is that it’s simple and universal but also permission-based.
  • One of the vendors that surprised (or scared in the case of telecom software vendors) people at MWC 08 was Huawei. The Chinese vendor’s software division came out guns-a-blazing with their expansion into the network equipment market. These guys have lots of software in many different flavors and they can low-cost themselves into emerging markets.
  • Mobile is huge for consumers, sure, but it’s also growing like a weed in the workplace. Mid-sized and large organizations are increasingly arming their people with mobile devices. There’s huge upside here. Just ask companies like RIM which cut its teeth in business first.
  • Some visionary, yet historically traditional, telco vendors are reinventing themselves, leveraging their rich customer data to get to a new place. At MWC, vendors like Ulticom (a Beaupre client), showcased very cool new capabilities in the area of identity management. By connecting 2 billion subscribers all over the world to telecom networks, Ulticom can enable premium consumer apps like geo-location, mobile TV, video-on-demand, bank authentication and pay-per-view.
  • Similarly, vendors (think Sun, IBM, Oracle, Alcatel-Lucent) are urging telcos to leverage their data to support customer apps like real-time campaign management, advertising and personalization.
  •  Africa is the next big mobile market, with South America right behind. Mobile marketing is of “particular interest” to companies in South America, according to One Point, a mobile survey company that polled people at MWC.
     
  • Despite all the high-end mobile phone hoopla, vendors are also focusing on the massive opportunity in the non mobile rest-of-world. Spice launched the People’s Phone, a stripped-down, $20 product that doesn’t have a screen and only does voice and text (Braille keyboard option available). Remember that 5 billion people don’t use any communication technology; phones like this will be very appealing. 
  • Music and movies are hot emerging apps; some new devices enable music and motion picture downloads in an under $25 phone. Dolby Labs’ “Dolby Mobile,” touted “surround sound on the move,” rivaling theatre quality. 
  • IBM (a Beaupre client) had many announcements and plenty of momentum at MWC 08. They collaborated with Vodafone to demonstrate how social networks can be extended to any mobile device. They showed how mobile phones and “presence” technology – combined with health records – can provide a potential ‘good Samaritan’ with information on how to help people in critical medical situations. And because businesses and consumers are demanding more defense against voice, video and Internet mobile viruses, they demonstrated advanced security that keeps carrier-grade network services free of malicious traffic.
  • Former Beaupre client (and great guy) Steve Chambers, President of Nuance, talked about “voice dialing,” also called “voice-to-screen,” a capability that enables text messages to be spoken. The auto makers will like this one.
  • Google’s Android platform was a prevalent buzz topic. It will feature a touch capability in a device rumored to have a 300 Mhz processor – half the iPhone’s current capability. Imagine the kind of mobile apps possible with this kind of efficiency.
  • Smartphones have been slow to get traction in the U.S. We typically want to take our phones out of the box and start using them without figuring out complex features (or in my case, ever reading the manual). The Touch UI from Symbian has an operating system that’s open source; encouraging momentum for lots of third party applications. 

All in all, an amazing place to hang out for a week. I was blown away with the pace, vigor and innovation.

Obama’s lesson for PR pros

Barack Obama - lessons for PR pros I just read the transcript of Barack Obama’s recent speech on race, prompted by his minister’s fiery sermons. Whatever your politics, it was a refreshingly honest, sophisticated and, consequently, powerful address on a controversial topic.

No one really knows how it will affect his candidacy, and that’s not what this post is about. As CNN analyst David Gergen said, it was just refreshing to hear a candidate speak to the public as thinking adults, not children.

 
There’s a lesson here for high-tech communications professionals, who are continually skewered for engaging in a galling idiom of press-release-ese (example) and BS that simply disrespects its audience. Sometimes the least common denominator exerts a gravitational pull.
 
As professional communicators, let’s remind ourselves that it's almost always worth the effort to battle for plain speak and authenticity, expressing respect for our readers, listeners and viewers.

Is ‘Authenticity’ fake?

The #7 idea in next week’s Time cover story – “10 ideas that are changing the world” – is Synthetic Authenticity. “Promoting products as ‘authentic’ is serious business these days,” says Time writer John Cloud.
 
It’s also apparently a hot (or ‘kool?’) concept in some ad campaigns. Stoli Vodka headlines trumpet “Choose Authenticity.” Kool cigarettes urge people to “Be Authentic.”  Even the state of Maryland jumped into the fray, Cloud says, with its “Even the fun is authentic” promotion.
 
One thing’s for sure: you can’t have a true marketing movement without a gospel, a guiding tome, a clever book.
 
Enter Authenticity by James Gilmore and Joseph Pine. It inspired most of Time’s # 7 world changing notion. Ever read The Experience Economy during the Internet bubble? Gilmore and Pine wrote it. It introduced the notion of consumers being willing to pay a premium for “staged experiences” perceived as having inherent personal value. Think Starbucks.
 
In Authenticity, the authors believe the current “aura of inauthenticity around some brands is killing them.” The crucial factor dividing success from failure, Time interprets, “will be whether a business is perceived as real or fake, authentic or inauthentic.”
 
How should a company convey authenticity? Three ways, say the authors.
 
Approach # 1 involves companies being totally transparent and true to themselves and their claims. Think Chipotle Mexican Grill which only serves non-antibiotic meat. The challenge with Approach # 1, however, is that when you screw up (think Jet Blue stranding passengers for hours) your authentic company’s reputation gets nailed.
 
Approach # 2 involves openly faking it. Case in point: Verizon paying for product placement on the TV show “30 Rock” and Tina Fey eyeballing the camera when she says, “Can we have our money now?” This strategy is total tongue-in-cheek transparency. It says ‘I’m authentic because I’m openly fake.’     
 
Approach # 3 is to be “fake-real.” In this scenario, the company doesn’t have to be exactly what it says it is. The Canyon Ranch, a famous spa, isn’t really a ranch. The Daily Show isn’t a news show. Uh, okay.
 
Is this all a pile of crap or is there some nugget of validity?
 
Tom Asacker, author of A Clear eye for Branding, thinks authenticity is a “hollow cry.” He says “authenticity schmauthenticity!” To Asacker, it “smells of the marketing puffery we chide.” He continues, “What consumers really want is a good act. Like theatre goers, they want to suspend disbelief and ‘get lost’ in a well-crafted and well-executed brand experience – consistency, sincerity, and a perfectly attuned expression of their desires, sensibilities and identities.”    
 
Maybe it’s me, but isn’t Asacker saying the same thing as Gilmore and Pine?
 
Then again, doesn’t Gilmore and Pine’s new marketing doctrine remind you of their 1999 Experience Economy? Check this out: “Stop saying what your offerings are through advertising and start creating places – permanent or temporary, physical or virtual – where people can experience what those offerings, as well as your enterprise, actually are.” It wouldn’t be the first time a marketing guru re-spins one brilliant idea.
 
So, here’s the question for you? Does any of this authenticity stuff have validity for B2B technology companies?
 
If you’re a B2B technology company selling signaling hardware or voice response systems or high performance computers or enterprise software or virtualization solutions, is it important for “users” to feel authenticity from their vendor? Or do they just need a product that works and keeps rolling along, seamlessly delivering value? Should B2B companies create feeling experiences for their customers?   
 
You know what I think (or if you don’t, go here or here or here).

If a B2B company is in a commodity, price-driven market with lots of competitors sounding alike, one way it can differentiate is to invest some time and money making it a socially aligned business. This effort doesn't have to be the sole purpose of the company, but rather one genuine initiative among many.

Time’s John Cloud says, “People want their purchases to elevate them, to transform them. They want products to connect them to history or to a cause.”

Ditto for high level B2B decision makers who are increasingly saying, “Why not spend money with a company that has a great product and also cares about the world in which it competes?"
 
So allow me to introduce Authenticity Approach # 4: build great products, create trusted, high value partnerships with your customers and spend a little time and money helping others.
 
Let’s call it “Self-serving, genuine caring, B2B authenticity.”

Did the media give Spitzer a free ride?

Eliot SpitzerDid you read the Kimberley Strassel op-ed piece in yesterday’s Wall Street Journal entitled “Spitzer’s Media Enablers?”
 
She hit damn hard, with great detail, saying the press was Spitzer’s “enabler,” “most reporters were his accomplices” and they were “adoring.”
 
Strassel said, “Yet from the start, the press corps acted as an adjunct of Spitzer power, rather than a skeptic of it. Many journalists get into this business because they want to see wrongs righted. Mr. Spitzer portrayed himself as the moral avenger. He was the slayer of the big guy, the fat cat, the Wall Street titan – all allegedly on behalf of the little guy. The press ate it up, and came back for more.”
 
Strassel cited several media examples, including Time magazine naming Spitzer “Crusader of the Year;” Fortune calling him “the Enforcer,” and Atlantic Monthly “fawning” that he was “a rock star” and “the Democratic party’s future.”
 
Strassel continued, “What makes this more embarrassing for any self-respecting journalist is that Mr. Spitzer knew all this, and played the media like a Stradivarius. He knew what sort of storyline they’d be sympathetic to, and spun it. He knew, too, that as financial journalism has become more competitive, breaking news can make a career. He doled out scoops to favored reporters, who repaid him with allegiance. News organizations that dared to criticize him were cut off. After a time, few criticized anymore.”
 
There’s an undercurrent in the blogosphere – and a little bit with select traditional offline media – that the Fourth Estate ain’t what it used to be. Some people believe reporters aren’t tough enough, investigative enough, relentless enough. They think some political and corporate stories aren’t pursued as aggressively as they should be. They’re frustrated with the media giving too many free rides to people, issues and companies that should get the full treatment.
 
What do you think?
 
Has the high-level print-based U.S. media changed dramatically from, say, the Watergate era when Woodward and Bernstein grabbled hold of their story and never let go? Is it about the same? Or has Strassel painted an unfair picture?    

How to get bloggers to write about you

Boing Boing's Cory Doctorow offers up 17 sage tips for getting bloggers to write about your site. Embarrassed to admit we're weak on some of his linkage recommendations. We'll need to fix that.

From this week's issue of Informationweek: 17 Tips for Getting Bloggers to Write About You

 

PR gurus who make PR programs great

I’ve collaborated with over 1,000 PR professionals in my career and can count the number of PR gurus on two hands.
 
When I say “PR gurus,” I’m thinking about professionals responsible for public relations within their companies. While they might be VP, Director or Manager level, these individuals are responsible for driving their departments – large or small – on a daily basis. They are typically the most highly ranked PR professionals within their companies and report to a CEO, CMO or Vice President of Communications. 
 
So what are the particular attributes, characteristics, approaches and philosophies that set these PR gurus apart? Here’s some flavor from five of my all-time favorites:
 
Mr. Communicate is exceptional because he isn’t afraid to tell his department, C-level higher-ups and other key stakeholders what’s going on with the PR program. He doesn’t over-communicate or under-communicate, it’s always the right message at the right moment. Mr. Communicate gives people a heads-up when something relevant happened. He asks for help when he needs it, then keeps these folks updated. He closes the loop, spotlights final outcomes and credibly sells ROI back to senior management. He manages expectations and issues along the way, pushing back and/or falling on his sword when he needs to. He has the ability to nudge people in the right direction to get the best outcomes. Mr. Communicate makes PR programs great by being amazingly intuitive, proactive and responsible, all at the same time.
 
Ms. Confident has earned the respect of all within her company. The CEO regularly seeks out her opinion and intently listens to her perspective. People trust and feel comfortable with her. Her style isn’t brash and aggressive, but charming in a way only the naturally confident attain. Lurking behind this quiet confidence is a lightning brain, and direct interpersonal style. She’s a doer; getting the right things done day-in-day-out makes her highly valued. Ms. Confident takes PR programs to the next level by making her PR firm an equal partner and giving them uninhibited access to all within the company, including her CEO.
 
Mr. Creativity brings interesting perspective to the PR program because he’s more of a corporate communications pro than a public relations guru. He is particularly knowledgeable about branding, advertising, market research, direct marketing and events. While he’s comfortable in the PR zone, it isn’t his first love. Instead of being defensive about this, as some might be, he leverages his unique perspective. Mr. Creativity makes the PR program better by adding fresh and clever perspective
and new possibilities — to the effort.
 
Mr. Connected is unusually participative in offline and online media relations. This is an uncommon pedigree for an internal PR guru. Most rely on outside PR firms to deliver the media connections, forge messaging and secure editorial coverage. But Mr. Connected has his own superb digital Rolodex and knows how to score results. Despite an impeccable track record, he never rests on past performances and constantly seeks new levels of achievement. Mr. Connected makes public relations stronger by forming an intense partnership with his PR firm, being extremely detail oriented and relentlessly measuring improvement on three key metrics: relationship-building, credibility enhancement and brand reputation improvement.
 
Ms. Clarity builds credibility with internal stakeholders by being able to walk-the-walk. She’s deeply familiar with her company, its products, customers, services and competition. Because she can delve into any topic, she builds bridges for the PR program. Ms. Clarity makes PR programs great by uncovering and shaping interesting leverage points — often from a sea of technical complexity — that might otherwise never see the light of day. 

These five PR gurus have one thing in common: they all earned the respect of senior management and elevated the public relations function to a position of undisputed respect within their companies. Not too shabby a legacy for any of us. 

Powered By: BlogCFC via Ray Camden.    Design By: Harbour Light Strategic Marketing      Privacy policy    Terms and conditions