‘Deltalina’ soars

Posted At : March 27, 2008 1:52 PM | Posted By : Steve McGrath
Related Categories: Social Media

Social media has redefined the notion of “15 minutes of fame,” whisking just plain folks more rapidly into a sometimes blinding limelight. The latest example is a veteran flight attendant, Deltalina, giving gobs of personality to her airline’s brand. Her appearance in Delta’s slightly edgy flight safety video has morphed into a ridiculously successful (and quite timely) campaign for the airline, as well as her springboard to the A-list. Even more remarkably, it’s got people actually caring about flight safety talks. All of this is propelled by mainstream media covering social media and social media doing its viral thing.

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I don't know that anyone cares anymore about safety than they did before. But I do agree that airline execs have smartened up and offered something fresh - which will run its course and then they'll need to think of something else fresh.

Considering their track record with food, I'm not holding my breath for brilliance anytime soon :-)

# Posted By Julia Rosien | 3/27/08 4:02 PM

Hmm, so maybe their next regular person-cum-social media celeb will be ... an airline chef?

"Delta-Emeril?"

# Posted By Steve McGrath | 3/27/08 4:14 PM

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