Facebooking business communications
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Interesting stat I stumbled upon:Although 7 out of 10 enterprise end users think Enterprise 2.0 will benefit their companies, three out of four enterprise end users are “very unclear” on what the term Enterprise 2.0 actually means.
Hmm, strong support for something no one really gets ….at first glance, it sounds like Enterprise 2.0 might just be the latest big thing for gullible early adopters. But what’s impossible to ignore is that so many people are finding value in Enterprise 2.0 technologies – social networking, RSS, blogs, widgets and the like – to streamline operation of their … personal lives.
Take Facebook. Millions use it to stay connected, keep up on the scuttlebutt, and block out the noise that has made email and web surfing a gaping time sink. Everything you want to know about your social connections is focused and fed to you on your Facebook page. You don’t have to plow through spam and irrelevant Google hits.
My point: Why can’t business communication be a little more like Facebook*?
When assessing the value of Enterprise 2.0, I for one will start from the conviction that the ROI on Enterprise 1.0 is getting more disappointing by the day. In Enterprise 1.0, we waste an enormous amount of time digging through all manner of patently useless email for relevant nuggets of information. In Enterprise 1.0, we pore through 10 irrelevant search results for every one good hit.
If Enterprise 2.0 can keep me tight with my most important business contacts, if it can feed me focused information, and if it can unclutter my life, I can smell the ROI already.
*Disclosure: this link points to a client Web page.
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