Posted At : February 19, 2010 4:03 PM | Posted By : Andy Beaupre
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My take on this morning’s Tiger Woods press conference: maybe his approach was too controlled and he still doesn’t get the concept of transparency for a global brand influencing millions, but I say let’s put this one to bed. I believe Tiger’s vast ego has been kicked in the gut and he’s learned a few lessons about himself. He seemed sincere; he wants to move on. Let’s let him. He’s a golfer, not the Pope or President of the Free World. America loves a comeback story: Alec Baldwin screamed at his kid and rebounded nicely. Mickey Rourke committed every sin and is now a darling of Hollywood. David Letterman came clean and is # 1 in the late night ratings. Everyone deserves a second chance. Let’s see how Tiger does getting his life back on track. Go hit the little white ball. 
- Nice to see that Akio Toyoda, the President of Toyota, changed his mind and will appear before the Congressional Oversight committee next week. He personifies the brand and needs to put himself on the line to listen, exhibit compassion and make things better. You made the right call.
- Sheryl Stack was quick to express her sympathy to the victims and their families. Her husband, Joseph Stack, crashed his Piper Cherokee plane into an Austin office building yesterday. Caring about others when you’re in a real-time hurt state demonstrates wonderful compassion. Thanks for thinking beyond yourself in a moment of shock and grief.
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