Next BP victim: 'brand journalism'

Posted At : July 6, 2010 11:15 AM | Posted By : Steve McGrath
Related Categories: Branding,Crisis Management,PR,Cleantech,Media Relations,Public Relations,Commentary,News

The brand journalist is the one of the most compelling marketing concepts I've encountered in a while. Leave it to BP to spoil a good thing.

Read more from our CleanSpeak blog here.

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