A Twitter case study
...in Twitter format:
We launch ZeeVee. John Dvorak tweets "What's this about?" 900 followers flood the website. The #3 traffic referrer that week.
Will expound more in followup post.
...in Twitter format:
We launch ZeeVee. John Dvorak tweets "What's this about?" 900 followers flood the website. The #3 traffic referrer that week.
Will expound more in followup post.
He says powerful taglines – what he calls “powerlines” are largely missing in action in today’s marketing messages. Cone believes this is a mistake because the right words “have the power to awe, inspire, motivate, alienate, subjugate and, in a marketing context, change the buying habits of consumers.”Most of his top 10 favorite taglines hark from an earlier era when they were “the epicenter for all promotional executions:”

Some of my favorite consumer taglines are:
If you believe taglines aren’t that critical for business, think again. They’ve never been more important.Look no further than Dell to validate the importance of taglines. They’ve created so many taglines it’s tough to keep track. Here’s a list of the ones I remember, most of which, if not all, are from this decade:
Think product reviews don't matter much? Try telling that to gizmo retailer Sharper Image, who filed for bankruptcy today due largely to a crippling review of its Ionic Breeze air purifiers in Consumer Reports magazine.
Suckers like me fell for the company's hyper-advertised clean air wonder. But the review showed that the Ionic Breeze not only didn't clean the air, it released harmful ozone, triggering an avalanche of consumer lawsuits.
Don't get me wrong; reviews are an important piece of a successful product launch strategy. No, strike that: they are an absolute must. A recent study from the e-tailing group found that nearly nine out of 10 US online consumers surveyed in February 2008 were influenced by reviews before making a purchase.
Just make sure your product works as designed and doesn't trigger childrens' asthma attacks first.
When positive media reviews are hard to come by, some media still steps up to the plate. “The Mist,” for example, relies on Wireless Magazine for its one and only quote, calling it “The Scariest movie of the year!” Sometimes the type size is so diminutive you can’t read the source without a magnifying glass. One ad I saw for “August Rush” was like that. “Awake” also features one quote in its ad, and it’s from Wireless Magazine. I’ve never read Wireless Magazine, but I’ve noticed how it’s frequently a refuge for movies orphaned by film critics.
Andy Beaupre blogged in September that caring consistency is Apple’s #1 brand-building weapon.