Pour some tap water into a plastic bottle, slap a label on it, and what do you have?
Nonetheless, Americans buy around 9 billion gallons of bottled water every year, sold by a brand promise of purity, health, beauty and personal style.
Although critics haven’t put much of a dent in the demand, there are signs that’s about to change. More than 90 colleges and universities, including Brown and Harvard, have banned or are restricting the use of plastic water bottles, Bloomberg has reported.
“The product just doesn’t make common sense,” Sarah Alexander, 20, an environmental-studies major at Dartmouth, told Bloomberg. “Companies are taking something that is freely accessible to everyone on the Dartmouth campus, packaging it in a non-reusable container and then selling it under the pretense that it is somehow better than tap water.”
Unlike the tap water you pour into a glass, the water in bottles is trucked around the country, consuming energy, producing carbon and leaving an unwanted plastic container. After the consumer’s refreshing drink, the container is: trucked around some more and buried; recycled (more energy and carbon); tossed in the water (maybe even becoming part of the world-famous Pacific garbage patch); or buffeted about the side of the road.
To serve parched students, Harvard and Dartmouth will be installing hydration stations in new buildings. These will enable students to refill their own bottles with filtered water. They’ll also be saving money: according to Ban the Bottle, it costs 50 cents a year to drink tap water and $1,400 to buy that equivalent in bottles.
Let’s raise a glass of tap water to the money back in our pockets. And let’s celebrate World Water Day by being grateful for even having choices about drinking water while so many people go dry.