Getting off the grid and into green biz: one man's story

Dave BontaDave Bonta hasn’t paid an electric bill in 12 years. He has no heating bill, either.
 
That’s because he kicked his 40 kilowatt/hr electricity habit in the 1990s and used solar electricity to fill the gap. “I learned to live on less,” he told an audience at RiverRun bookstore the other night. “Surprise, I made it to one kilowatt. It wasn’t hard.... It’s kind of nice to think we can throw our electric bills away. It’s kind of empowering.”
 
To reduce his power usage, Bonta – who has since co-authored the “The New Solar Home” and created the USA Solar Store chain – replaced light bulbs, got an energy-efficient washing machine, switched from a vacuum cleaner to a broom, and tossed the electric toothbrushes. USA Solar Store - http://www.usasolarstore.com/solar/ - Dave Bonta“Anything that could be done with human power we did.” Even the press he used in his printing business was human-powered. He pedaled it.
 
Once he’d shrunk his energy footprint, he installed a small-scale solar electricity system in his rustic Vermont home. Printing customers immediately peppered him with questions about his set-up. That’s when the light bulb went off. He could sell this stuff, along with the know-how. Which is exactly what USA Solar Stores do, and the chain now has 27 stores in 11 states. It’s “about to grow like wildfire,” he says earnestly.
 
Bonta models his stores after the crunchy old Gateway stores, where the PCs were displayed on barnboard tables and salespeople didn’t bug you till you had a question. At USA Solar Stores, you can get anything from a conversation to a compact fluorescent light bulb to a full-fledged solar electricity setup. Or you can come in, look and leave. No worries. In any case, Bonta’s team is eager to address what he calls the three solar bogey men: expense, viability, aesthetics.
 
Bogey Man #1: Solar electricity is too expensive. Bonta will look at your current electric bill, figure in current incentives, find ways to reduce your demand, and show you how long it will take to pay off your gear. Even if the incentives disappear, he says, it’s still a good deal. The joy of sticking it to the man? Priceless.
 
Bogey Man #2: It doesn’t work too well. Wrong, he says.There’s a myth that if you wait, solar technology will get less expensive and super technology will come along. “The way it is now is pretty good. The technology is there, and the only thing missing is people who will try it.”
 
Bogey Man #3: It’s ugly. No, Bonta says, solar is becoming increasingly “building integrated” – where it’s embedded in your roof, not tacked on like an afterthought. And you don’t need it on your house at all. Bonta’s panels are on his shed, which gets better light anyway. The homes in his book are of jaw-dropping beauty.
 

Bonta is a softspoken guy. Although he has the conviction of a preacher, he has the slickness of, well, the guy who melted down in his first speech to the Rotary. But in the bookstore, once he warmed up you could tell he will not be denied: “Everything we can do to get our country on a sustainable path, we’re going to do.” If not, he says, generations will hold us accountable for the demise of the world’s ecology. “We can either explain it to them from a wheelchair, or fix it now.”

 

A new generation of products wraps stodgy concept of conservation in sexy new clothes

Covalent’s organic solar concentrator - www.covalent.com

 Covalent's organic solar concentrator

Not too long ago I described conservation and efficiency as the homely sisters in the sustainable energy world because there were no iconic products that symbolize efficiency the way wind farms and solar panels symbolize their respective industries. I was wrong. Epically wrong.

The U.S. Department of Energy recently published a list of companies that received grants to develop energy efficiency technologies. Many of these products are relatively boring, designed to toil away deep in the bowels of a power generation system, squeezing out delivering a few more watts here and a few more degrees there. Others, though, really capture the imagination. They show that energy efficiency doesn’t have to be a dud in the public eye. It can excite the popular imagination and communicate the message that using less energy is the single nicest thing you can do for the Earth until renewable energy usurps fossil fuels. And some of these efficiency products are, if you’ll grant some latitude on the use of the word, sexy.
 
Take Nanotrons, a division of Agiltron. Nanotron is working on a long-lasting reflective coating to improve on today’s short-lived coatings. Paint Nanotron’s coating on your building’s roof, then watch your cooling costs drop. Kazak Composites  is developing building panels that retain heat and coolness, and “know” when to release them to keep room temperatures even. Lower air conditioning bills in a can? Smart sheetrock? Not bad.
 
Even the stuff that will work under the covers has a good cool quotient. Machflow Energy, for example, is using exotic gases like krypton and xenon in a heat pump that makes refrigerators, freezers and air conditioners run on less electricity and with no environmental damage. Considering that heating and cooling systems emit over a half billion tons of carbon dioxide into the atmosphere each year, according to the DOE, efficiency improvements make a huge difference to the environment. And you thought krypton was Superman’s home planet and xenon was the warrior princess’ brother.
 
Some products combine efficiency with one of the other marquee sustainable energy sources. Covalent Solar is developing coated glass that improves solar voltaic efficiency by concentrating solar energy on dense arrays of solar cells at the edges of the glass, reducing the overall number of cells needed to produce the same amount of power as a larger solar array. Giner Electrochemical Systems, LLC., is working on a new way to produce hydrogen (fuel cells, anyone?) with less electricity than current production methods.
 
So back to the use of “sexy.” Maybe “interesting” or “fascinating” would have been more appropriate words to describe these up-and-coming efficiency technologies, but they lack the necessary sizzle. Energy efficiency needs to be in the public’s face – and not just the “earth first” set. They’re already invested. I’m talking rank-and-file consumers. The U.S. consumer market consists of more than 100 million households and generates about 17 percent of the nation’s greenhouse gas emissions, according to EnergyStar.gov. As much as 30 percent of the energy used to power household heating, cooling and appliances is wasted. The European Union is ahead of the U.S. on the efficiency front. It has already set a goal of cutting its energy consumption 20 percent by 2020, and it knows it needs the mass audience’s buy-in to reach that goal. “To achieve this goal, it is working to mobilize public opinion, decision-makers and market operators and to set minimum energy efficiency standards and rules on labeling for products, services and infrastructure,” the European Energy Agency writes on its Web site. We’re not going to make worldwide societal changes that reduce energy consumption by talking like Mr. Spock. Efficiency needs an iconic product that combines a little Angelina Jolie sex appeal with some Steve Jobs salesmanship thrown in for good measure.

Cuttyhunk says 'YIMBY' to wind power

Unlike the new NIMBYs, selectmen in the town encompassing Massachusetts’ Cuttyhunk Island say they will support a wind farm off their shores, a position directly at odds with many of their neighbors to the immediate east on Martha’s Vineyard.
 
Residents seem to back the decision:
 
“I don’t think you can just say, ‘Not in my backyard,’ and expect that will be OK,’’ said resident Nina Brodeur. “If I had my preference, I’d choose not to see them. But I understand the needs of the state, and if it’s not in my backyard, it would have to be in somebody else’s. We can’t close our eyes and think we’re more special than anyone else.’’
 
At issue is Cape Wind, the embattled wind farm proposed for Nantucket Sound. Opponents say the landmark project will be a blight on the horizon and ruin a historic Native American site. The project also help Cuttyhunk residents, as part of Massachusetts’ poorest community, pay their utilities:
 
“I think the wind farm is a great idea,’’ said George Isabel, 59, who has lived on Cuttyhunk since 1968 and serves as police chief and harbor master. “People here can’t afford to turn on their air conditioners or electric heat. Something has to give, because it’s hard to survive. There could be big benefits for us.’’ (Source: Boston Globe) 

Maine may be next for offshore wind. The state just announced three offshore wind test sites.

A couple other developments in the wind arena:

Endangered bat concerns stall another wind farm

A West Virginia judge just halted progress of an Appalachian ridgeline wind farm because the developer failed to account for endangered Indiana bats on the property. Developers don’t have to prove that nobats will die in the project, just that the damage – presumably from construction, displacement and/or turbine blades – is minimized. That means potentially years of surveying, planning and permits. Plaintiffs in the case said the project would kill 6,746 bats of all kinds annually. Source: New York Times.
 
Report: Turbines are annoying, perhaps, but not sickening
 
An expert panel issued a report this month questioning the validity of wind-turbine syndrome, the constellation of symptoms – including sleep problems, headaches, dizziness, anxiety, ringing in the ears – sometimes associated with turbine noise.
 
“There is no evidence that the audible or sub-audible sounds emitted by wind turbines
have any direct adverse physiological effects,” says the report, prepared by a multidisciplinary panel of medical doctors, audiologists, and acoustical professionals for the American and Canadian wind energy industry associations. The 85-page document does admit that turbine noise can be annoying.
 
“An annoyance factor to wind turbine sounds undoubtedly exists, to which there is a great deal of individual variability. Stress has multiple causes and is additive. Associated stress from annoyance, exacerbated by the rhetoric, fears, and negative publicity generated by the wind turbine controversy, may contribute to the reported symptoms described by some people living near rural wind turbines.”
 

Source: Wind Energy

 

Real Christmas trees are okay

The verdict is in: It's okay to have a real Christmas tree – yes, the kind you cut down.
 
That’s according to the National Christmas Tree Association and my informal Yammer, Facebook and Twitter poll on tree choice. The breakdown:
 
Real tree: 74 percent
Fake: 15 percent
No tree: 11 percent
 
Although the poll was about respondents’ outright choice, many commented on the sustainability considerations. Lest you think the survey too lightweight, know that some heavy hitters took part.
 
A prominent New England horticulturalist:
 
“Buying locally grown trees help keep farms/crops alive. I like to make ornaments that the birds can enjoy and put the tree outside my window after the holidays to extend its life.”
 
 
A forester for the U.S. government:
 
“If you buy from a local grower, you are helping to preserve open space – the loss of which is arguably one of our most pressing environmental concerns in the Northeast. The grower is making a modest profit (compared to growing condos).”
 
The NCTA asserts that artificial trees contain dangerous chemicals, are imported all the way from China, and consume natural resources of their own in their manufacture.

The joy of real

In addition to the green benefits, many poll respondents prize the tradition, the scent, and the sheer joy (especially for kids) of having a real Christmas tree. Several mentioned felling it themselves and recycling it afterwards. Approximately 25-30 million real Christmas trees are sold in the U.S. every year, according to the National Christmas Tree Association (more stats).
 
Four of the 27 respondents to my poll prefer manufactured trees, yet only one does it for environmental reasons.
 
“We don’t like cutting a fresh tree every year. We figure one batch of plastic re-used for 20 years beats 20 trees on the environmental scale.”
 
The American Christmas Tree Association, not to be confused with the aforementioned National Christmas Tree Association, agrees with this position, saying that over a 10-year span, the carbon footprint of one artificial tree is smaller than consuming 10 real ones. Moreover, it says, the PVC in artificial trees is safe enough for water pipes and plastic wrap.
 
For real-tree advocates, however, the Tannenbaum is the soul of Christmas, and it shouldn’t come from Wal-Mart. It’s one of the last vestiges of real in a holiday dominated by electronics, licensed characters, parking lot wars, Manheim Steamroller and pathological consumption. For them, a real tree promises a real Christmas. So it’s good to hear that real trees are at least green enough for people wanting to do right by the environment.

What kind of tree are you getting? Post a comment explaining why. 

Meet the new NIMBYs

All good people support renewable energy, right?
 
It depends.
 
As the country gets serious about solar, wind and other renewables, and the government steps in with subsidies, parties that traditionally fell in line on eco issues are increasingly squaring off.
 


Cape Cod's oldest windmill dates from the 1600s and is located in West Yarmouth

The Nature Conservancy, for example, describes how a 7,900-acre wind farm in Kansas brought in 20 miles of roads, 100 towers, transmission lines and a substation, threatening habitats for endangered birds and devouring a big chunk of the country’s disappearing prairie. The organization warns that new energy development will occupy nearly 80,000 square miles of land by 2030 – larger than Minnesota. One state director’s job is seen as mostly “reforming wind power.”
 
Rural Nevada got a shocker when it learned that two large solar farms, in addition to creating hundreds of jobs, would need 1.3 billion gallons of water per year, or about 20 percent of the desert valley’s supply (via New York Times).
 
Water plays a huge, underpublicized role in solar and many other forms of energy production, prompting one analyst to introduce an ominous new eco buzzword: “water footprint.”
 
Water plays a different role in Cape Wind off Massachusetts, potentially the country’s first offshore wind farm, which last week was threatened by a move to place Nantucket Sound on the National Register of Historic Places. “The identity and culture of the indigenous Wampanoag (Native Americans) are inextricably linked to Nantucket Sound,” according to a Massachusetts Historical Commission opinion.
 

CNET sums it all up perfectly, saying, a “new breed of NIMBY (not in my backyard) is emerging: opponents of wind or solar installations who generally support renewable energy, just as long as they are built somewhere else.”

 

New Orleans sustainable development must also include survivability

The Holy Cross Project, New Orleans, LAGreat things can come from rebuilding after a disaster. Rebuilding downtown Chicago after the 1871 fire started the era of high-rise construction. The great urban spaces of Boston, San Francisco, and even Beaupre’s hometown of Portsmouth, New Hampshire, arose from fires and earthquakes. They ushered in innovations like brick construction and firewalls to keep blazes from spreading, new sanitation systems, parks and squares.
 
Today’s sustainable development advocates view post-Katrina New Orleans as the Chicago or San Francisco of large-scale sustainable development. New Orleans is a unique laboratory for developing technologies, construction methods, business practices and government policies for re-building communities sustainably, goes the green thinking. It’s like what happened in Greenburg, Kansas, which rebuilt itself sustainably after a 2007 tornado destroyed the town, but on a larger scale. A forum in New Orleans, next week, “The Green Rebuilding of New Orleans Conference,” is one of many attempts over the last four years to chart a sustainable course for the city’s future. Organizations like The Holy Cross Project have already begun building sustainable housing in damaged areas.
 
I want to jump on the advocates’ side because I’m a sustainable building freak, not to mention an architecture nerd. I’m just not sure that New Orleans and sustainable development are synonymous.
 
Even if every newly constructed building in New Orleans is LEED certified, built from recovered materials and blessed by Pope Al Gore himself, it won’t be sustainable development because of the larger realities about New Orleans. Can it be sustainable to rebuild vast areas of a city that lies mostly below sea level when scientists say the seas are rising and weather patterns are growing more extreme? A city in a bowl bracketed by a large lake and the mouth of the Mississippi River? A city that has flooded disastrously twice in the last 100 years? A city that needs 148 pumps working continuously to keep it from filing up with water?
 
Let’s face it, if anyone proposed building a city in a spot like New Orleans today, they’d be tasered and put under guardianship for their own safety. The Mississippi and the Gulf of Mexico  are a levee break or a pump failure from reclaiming the city. How much effort and how many resources are wasted when new construction is wiped out by the next catastrophic storm?
 
So if sustainability was the only consideration in re-developing the damaged parts of New Orleans, then it would be hard to argue the pro-redevelopment position. There are, however, cultural, moral and social justice issues that weigh in redevelopment decisions. The hardest hit sections of the city were largely low income. Is it morally acceptable for governments to withhold reconstruction aid in those areas because the long-term prospects are uncertain? Flooding destroyed several government low-income housing developments. Is the government morally obligated to rebuild them? Can private lenders be compelled to approve mortgages for new homes in flood-damaged areas when Katrina showed how vulnerable they can be?
 

The reality is that owing to political and social factors, the damaged Lower Ninth Ward, Lakeview and New Orleans East sections of the city will most likely be at least partly rebuilt through a combination of public and private aid. So it might as well be done sustainably, but under a broader definition of sustainability than has been applied so far. Sustainable construction usually means energy efficiency, non-toxic materials, recovered materials, etc. In the New Orleans context, sustainable also means surviving the next natural disaster. The architect Frank Lloyd Wright created new construction techniques when he designed the Imperial Hotel in Tokyo because earthquakes were a constant threat. It survived a devastating earthquake in 1923 because Wright designed it with: Frank Lloyd Wright's Imperial Hotel

  • a reflecting pool that provided a source of water for fire-fighting, saving the building from the post-earthquake firestorm; 
  • cantilevered floors and balconies that provided extra support for the floors; 
  • seismic separation joints, located about every 20 meters along the building; 
  • tapered walls, thicker on lower floors, increasing their strength; and
  • suspended piping and wiring, instead of being encased in concrete, as well as smooth curves, making them more resistant to fracture.

The engineers and architects who rebuild New Orleans have to apply that kind of thinking to the city’s realities. Maybe New Orleanians will ride out the next flood in homes that can float on the floodwaters, then settle back into their foundations when the waters recede. Who knows. The point is that sustainability, in this case, must also include survivability.

There’s no doubt New Orleans offers a unique opportunity to develop sustainable building designs and methods. Attention to surviving the city’s unique, if not hazardous water-bracketed topography will help ensure what rises in New Orleans to replace what Katrina destroyed will be a fitting living monument to the lives lost there, and a testament to American’s talent for wringing progress from disaster.

Geothermal heat gets real

I love renewable energy stories. We know that if we can reduce our reliance on fossil fuels, we can reduce global warming, our utility bills and, one hopes, our military presence in the Middle East.
 
But renewable energy stories frequently disappoint. What starts out like a success story turns out to be merely a hint at renewable energy’s potential. Too often, the project isn’t quite there yet. It’s merely proposed, or it’s in the demonstration stage, or it’s underwritten by a one-of-a-kind grant, or it’s only a tiny improvement on traditional methods.
 
That’s why I’m delighted to hear that a local developer has invested in geothermal to heat and cool a four-unit residential condominium now on the market. According to the local paper, the holes have been dug, the pipes have been laid, and the condos are more than 90 percent complete. It looks like a rare marriage of renewable energy and the free market: private money going into a private project (with any tax credits going to the eventual homeowners).
 
So while the success story isn’t complete, it’s real. Explaining his rationale for the project, developer Steve Kelm said the owners will never have to worry about rate shock of fluctuating heating oil prices: “I’d rather be ahead of the curve.”
 
The payback on a project like this is about five years, estimates Andy Livingston, chairman and CEO of American Ecothermal Inc., also of Portsmouth, which installed the geothermal “wells.”
 
How does geothermal heating and cooling work?
Geothermal uses heat from the earth’s core and sun-baked surface to heat homes in the winter and cool them in the summer. You need a geothermal heat pump (GHP), which circulates a carrier fluid through underground pipes. In the winter, the heat pump uses electricity to extract heat from the ground-warmed fluid, sending re-chilled fluid back through the ground to pick up more heat. And the cycle continues. The principle is similar to an air conditioner or refrigerator. This approach is 48 percent more efficient than the best gas furnaces and more than 75 percent more efficient than oil furnaces, according to the EPA.
 
To cool a home in the summer months, switch the direction of the heat flow, and the same system can extract heat from the air, thereby cooling it.
 
What are the benefits?
Geothermal heating and cooling offer a potential large reduction in energy use, peak demand and utility bills. Aggressive deployment of GHPs could nearly halve the need for net new electricity capacity needed by 2030, according to a U.S. Department of Energy study. It could reduce electricity bills by as much as $38 billion.
 

More stats from the Geothermal Heat Pump Consortium, the non-profit trade association for the GHP industry:

  • Operating 100,000 geothermal heat pump units over 20 years would be the greenhouse gas/carbon reduction equivalent of taking 58,700 cars off the road or planting 120,000 acres of trees.
  • Owners can expect savings of 30 to 70 percent in heating mode and 20 to 50 percent in cooling mode compared with conventional systems.
  • GHPs reduce energy consumption and corresponding emissions by 40 to 70 percent over traditional heating methods (e.g., furnaces).
And there are concrete tax incentives. The IRS is offering tax credits for 30 percent of the spending on geothermal heat pump equipment, including labor. Installing a $12,000 geothermal heat pump system would give you a $3,600 credit.
 
Geothermal in the works
We’re just getting started with geothermal heating and cooling. The United states has more than 600,000 GHP units, the largest installed base in the world, but many European companies are ahead on a per capita basis, according to the DOE.
 
A Reno casino, the Peppermill Resort Spa, has tapped an underground aquifer holding 170-degree water to heat a 17-story hotel tower, including restaurants, 1,600 rooms, and the water for the sinks and showers. Owners are predicting $1 million in a year in savings with an eight-year payback.
 
An Iowa town is using part of a $1 million community development grant to create a shared geothermal heating and cooling system for the downtown.
 
Some homeowners are designing homes that combine geothermal with passive solar and knock $1,000 off their utility bills. This geothermal/solar design involves solid wood walls, an airflow envelope just inside the walls, and lots of windows on the southern exposure.
 
Meanwhile, there’s an entire separate industry using geothermal to produce electricity. That’s for another post, but one exciting possibility is in oil production. Oil extraction is accompanied by non-petroleum hot fluids that can help power field equipment. “With an estimated 10 barrels of hot water produced along with each barrel of oil in the United states, there is significant resource potential for this technology,” says the US DOE.
 

Bring it on. It’s time for more success stories.

 

Wind energy's huge opportunity ... and its challenges

I see so many windmill blades I feel like Don Quixote. There are at least five windmills – turbines we call them now, since they’re only milling electrons – within a 20-minute bike ride of my doorstep. These devices hint at the appeal, promise and challenges of wind power as a major energy source for the country and the world.
 
A trio of turbine towers spikes the farmland just up the road in Eliot, Maine. Although the proud owners expect an eventual payback, are receiving tax credits, and are putting a few kilowatts back into the grid, their motives are largely ecological: In the first month, John Sullivan’s 2.4-kilowatt[1] turbine “saved 120.4 pounds of CO2 from going in the air.” That’s the amount he figures a coal-powered plant would have pumped out making that electricity.
 
Unfortunately, the next town over, Kittery, is dismantling the 50-kilowatt turbine it erected in 2008 and returning it to the manufacturer for a refund, citing “underperformance” of the project. Trees and buildings created turbulence no one had accounted for, and the tower was producing only 15 percent of its projected power.
 
But there’s more hope back in Eliot. East of the farms, on the banks of the Piscataqua River, deep sea engineer Ben Brickett has been developing a turbine that turns in a breeze as gentle as 2 mph. That’s big, because low-wind days are the bane of traditional turbines. Called a variable force generator, Brickett’s invention converts wind directly into electricity, bypassing the conventional gearbox. Unlike other turbines, he says, it also manages to produce power in proportion to the wind speed, up to 60 mph. His company, Blue Water Concepts, is deep into prototype testing and is attracting interest from academia and manufacturing partners.
 
These are just a few small examples of how the Unites States has come to be the world leader in wind power with the fastest-growing capacity.
 
A mighty wind
The U.S. wind energy industry installed a record-breaking 8,500 megawatts of new wind-generation capacity last year, enough to serve more than 2 million homes, according to the American Wind Energy Association. That brought the country’s total capacity up to 23,500 megawatts and pumped $17 billion into the economy. The new projects accounted for roughly 42 percent of the entire new power-producing capacity added in 2008. It was like taking more than 7 million cars off the road.
 
The country has more than enough wind resources to reach a 20-percent wind energy contribution to the US elecrtricity supply by 2030, according to a DOE report. We’re currently at 4 percent for wind, biomass, geothermal, solar, and miscellaneous sources combined.
 
As this DOE map shows, the best wind is on the coasts and in the plains states. Texas leads the country with the most installed wind-based capacity by a wide margin, followed by Iowa, California, Minnesota and Washington.
 
Without losing sight of our tremendous progress, to follow is a list of obstacles impeding even more robust wind development. Anyone promoting wind, whether a new turbine design or 500-megawatt wind farm, needs to consider these obstacles as they set out on their crusade.
 
Infrastructure
The country needs transmission systems that can shuttle power from rural wind farms to urban centers as well as load balancing installations that enable regions to consume a mix of generation sources.
 
Aesthetics
Green, in addition to being good, is fashionable. So your neighbor may never be more welcoming of the sight of a windmill, or fleet of them, on your roof or farm. That said, there’s plenty of resistance. The $900 million Cape Wind project slated for Nantucket, Mass., has dragged on in permitting, politics and litigation since 2001. Viewshed impact is high on opponents’ list of concerns. So why not site wind farms on sparsely populated land? That’s not so simple either, as a Wyoming farmer is finding out.
 
Ecology
Ten thousand birds, including 80 golden eagles, die every year at a California wind farm near San Francisco, according to a study by the local community development agency. Wind proponents blame that carnage an unlikely convergence of factors, including bad siting and older turbine technology. On average, they say, wind power’s avian toll is extremely low.
 
Noise
No doubt about it, windmills make noise. But the key questions include: How loud? Is the sound of whooshing blades a bad noise? How far away are you? How fast is the wind blowing? Wind proponents put windmill noise in the decibel range of household background noise or the sound of trees and leaves rustling on a blustery day.
 
Taxes
The government (i.e., taxpayers) has begun issuing $500 million in grants to spur wind energy development as part of the economic recovery package. They’re a double-edged sword for people worrying about personal and national debt.
 
Foreign Investments
One company with Spanish DNA has received more than half of that $500 million grant money, says the Environmental News Service. Too many reports like this won’t sit well with the public.
 
The communications strategy
So what does this all mean for the inventor or company promoting wind? The good news is there’s abundant popular support and a persuasive case for wind and other renewable energy sources. Yet, as with any complex technology that needs to go in someone’s backyard, there is bound to be wariness, if not opposition, to siting proposals.
 
Consequently, any development effort requires a solid communications plan born out of this strategy:
 
  1. Identify all the potential benefits of a project, not just those in your market segment or locale. Include the benefits of wind to the planet.
  2. Talking points promoting your project are just a start. You need data, and there is plenty of it out there. As you can see by the links in this blog, the American Wind Energy Association is a great place to start.
  3. Develop content up front that documents all of the benefits. Main audiences include the public, planners and regulators.
  4. Connect with advocacy organizations, politicians, utilities, business groups, landowners, conservationists and educators who are likely to favor your project.
  5. Anticipate all potential concerns and prepare to address them squarely. Avoid defensiveness or reactivity. Listen and talk rather than argue. Some skeptics just need to be informed.
  6. Depending on what you’re proposing, you could end up with a lot of energized opposition. Make sure you have the arms, legs and content to swiftly and effectively address the concerns.
  7. If you believe in your project, stay the course.
 
Some helpful resources from the American Wind Energy Association:
 
Handbook for permitting small wind turbines:
 
Talking points on the benefits of wind energy.
 
Handbook for commercial scale siting.
 
Wind power outlook for 2009


[1] A 5kW turbine is sufficient on average to power a home. Variables include wind speed, turbine height, terrain and home energy usage, according to the American Wind Energy Association.

Trees - hug them or burn them?

Photo credit: www.nwtreespecialists.comFor a symbol of environmental mojo, you can’t do any better than trees. After all, have you ever heard an environmentalist called a seal hugger? A snail darter hugger? Nope, it’s tree hugger. Among environmental icons, bark and leaves trump fur and scales every time.
 
So to say that burning a tree equals the environmental benefits of hugging one strikes the average observer as fairly absurd. Until recently, you could have counted me among those average observers. When I started reading about wood biomass as a power and heating source, my first thoughts were that we’d strip the country of forest even faster than we are now, and that burning anything for energy is a bad idea. How one book can change your outlook ...
 
In my case, the book is by New Hampshire writer, world-class skeptic and varsity wiseass Jack McEnany. To appreciate what I’m about to say, you have to know that McEnany is about as far from an apologist for American industry as you can get and still qualify as American. His cred as a contrarian includes writing for The Nation and founding the Web site NewHampshirePrimary.com to counterbalance the conservative Manchester newspaper and television station. So when Jack says burning a tree for energy does no net harm to the environment,I pay attention, and you might want to also.
 
Brush Cat by Jack McEnanyTo write his book Brush Cat,On Trees, The Wood Economy, And The Most Dangerous Job In America,  McEnany spent months traipsing around with the independent loggers who harvest timber lots in New Hampshire’s stretch of the Great Northern Forest. Along the way, he learned the environmental and economic wisdom in selectively harvesting trees, which often amounts to culling out trees that hinder the forest’s growth. That’s a radically different approach than mass clear-cutting, which takes all of the timber from an area no matter how low or high quality it is.
 
The most important point McEnany makes comes in a chapter titled “Climate Change and The Forest,” where he lays out the environmental math around wood as a biomass fuel. Basically, McEnany says, nature is self-regulating. When a tree burns, the environment re-absorbs the resulting carbon dioxide and turns it into plants, trees, and, eventually, us. There is no pollution other than wood ash, because at the end of the process, the burned tree creates no surplus carbon dioxide. Burning doesn’t turn into a problem until it adds extra carbon into the environment. Oil and coal, which provide most of our heat and electricity, are extra carbon.
 
Oil and coal are carbon plant matter that nature has retired by burying it under several million years worth of earth and rock. It’s out of circulation and, as long as it stays in the ground, no environmental threat. But when we bring it to the surface and burn it, we’re adding more carbon dioxide to the environment than it can recycle. So burning isn’t the problem per se. Nature burns every time a lightning bolt hits a dry forest. It’s that we’re burning carbon that has been out of circulation eons longer than even the street directory for Atlantis. 
 
Image credit: chainsawmaster.comThe other issue with using wood as a fuel source is the potential to depilate the landscape. McEnany makes a strong case that a well-managed forest as large as the Great Northern Forest can thrive as a fuel source without decimating the old-growth forest that environmentalists treasure. Forests need to be thinned out for their health. If brush cats don’t do it with chain saws, nature will do it with lightning bolts. The policy of “sequestering” specific tracts of forest promotes good management. Sequestering preserves forest lots from extensive cutting, which gives them time to sustain themselves over the long term.
 
At the same time that he makes a case for wood as a fuel source, however, McEnany offers this caution:
“How will we ensure that the growing demand for wood chips won’t result in unsustainable forestry practices? A truckload of chips is the same whether it comes from a wide swath of saplings (pecker poles) or a dense thicket of balsams ready to be harvested.
 
The forest needs a seat at the table when public policy decisions affecting climate change are made. With the right mix of official policies and personal choices, we can fix the environment and save the forest.”

A wisp of hope for American renewable energy wafts in on the climate & energy bill as China emerges

Solar panels in ChinaCap-and-trade, clean energy standards, cash for clunkers and smart grids are the headline grabbers and fight-starters in the climate and energy bill. These stars of the American Clean Energy and Security Act of 2009 aren’t, however, going to save the U.S. from also-ran status in the renewable energy economy. Nothing in those provisions – or at least nothing obvious – confronts the very real possibility of China emerging as the superpower of renewable energy in the short term. Out of the limelight, in the bill’s back roads and side streets, lie the gems of hope for America’s future as a player in renewable energy, providing the U.S. can weather the Chinese onslaught. And it’s going to be a hummer of an onslaught.

The Chinese government is going after the top spot in renewable energy with a vengeance, and by employing their unique brew of free market talk and authoritarian action, they’re probably going to get it. If that makes you queasy, it should. The U.S., already a secondary player in renewable energy behind China and the European Union, is staring at yet another possibility of its energy future being tied to a foreign nation. Specifically, a foreign nation that’s also holding much of America’s debt.

There’s plenty afoot to bear out that pessimistic view. China has targeted wind and solar, the two most promising renewable technologies of the moment. The Chinese government has already created the world’s largest domestic wind power market, and they’re using it as a base to conquer the international export market for wind turbines. Using its success in textiles, food processing, electronics and consumer goods as a model, China has erected mazes of regulations specifically aimed at screwing foreign companies out of Chinese business. That gives Chinese companies a chance to flourish without competition on their home turf, subsidizing their push into export markets.

Having flashbacks to the Japan Inc. of the 1980s? The gradual demise of GM, Ford and Chrysler at the hands of Toyota and Honda? Well this is worse. Unlike democratic Japan, China doesn’t even pretend to play by free market rules. The New York Times reported last week that companies who built manufacturing plants inside China to satisfy domestic content requirements were aced out of the turbine market when the government outlawed turbines of less than 1,000 KW capacity. With tactics like that, it won’t be long before Chinese companies are the Honda and Toyota of the renewable energy industry. Next step, a wind farm near you. And solar is next on the agenda.

Even if China didn’t have a head start in renewable energy technology production, the U.S. wouldn’t be able to compete in volume manufacturing of renewable energy products any more than it could in apparel or consumer goods. China has a lower cost structure based on indentured servitude wages and light regulatory burdens. The U.S.’s winning game is not volume manufacturing of wind turbines or anything else. It’s innovation.

That brings us back to the climate and energy bill. There is $190 billion in the bill to fund renewable energy research. From the Apollo program to the Internet, the U.S. government has proven itself a great engine of new technology. That is the real secret weapon in the American renewable energy arsenal – a constant stream of new and better ideas.

Massachusetts Institute of Technology (MIT); technology and sustainabilityThe U.S. is the Saudi Arabia of innovation. No country has a better record of new technology development than this one. American universities and research institutes still attract the world’s best minds. The bill calls for establishing national centers of excellence in renewable energy technology across the country. Massachusetts took a similar approach in the 1980s under Gov. Michael Dukakis, funding centers of excellence in biotechnology, photovoltaics, nanotechnology and micro processing. Supplementing its disproportionately large share of world-class universities, the centers of excellence helped keep Massachusetts a technology leader. North Carolina had similar success with Research Triangle Park, which isn’t a center of excellence per se, but shows how government can effectively prime the private research pump.

China is gearing up to produce today’s state-of-the-art wind and solar technology. Let them. There is plenty of profit in developing tomorrow’s state of the art. Today’s solar and wind technology, for example, isn’t all that efficient. Most solar cells convert only 30 percent of the light that hits them into electricity. Wind turbines can’t turn light breezes into energy. There are no technologies for large-scale energy storage to even out the production peaks and valleys that make wind and solar unreliable in much of the world. Here’s betting the answers to those conundrums are going to come out of American laboratories.
 
A post script: Lest there seem to be a smack of jingoism in this post, I’ll say for the record that I’m all for China turning into a renewable energy superpower. The country is industrializing at a breakneck pace, creating a gargantuan demand for energy. Burning coal and oil to satisfy the demands of 1.3 million consumers portends a dismal future for the environment. Every wind turbine in the Gobi Desert or the South China Sea is an investment in a better world for everyone. As an American and a believer in democratic principles, I’d still like to think that we have a better way of developing a renewable energy economy than China. But as a father and potential grandfather, here’s hoping that both countries get there one way or the other.

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