Commentary

Cheesing with Metcalfe
Boston's L'Espalier creates the perfect atmosphere to probe the mercurial mind of tech industry Renaissance man, Bob Metcalfe.

Don't blink
It's okay - and even smart - to trust your instincts.

Gorillas come in all sizes
Smaller gorillas exert great influence within their own domains.

Listen up!
Listening is the flip side of what many people think of as PR.

Making the marriage work
There are many things internal client-side contacts can do to enrich their PR firm partnership.

Nightmare CEO's
Now it's time for the dark side.

PR pros, promote thyself!
A failure to communicate with executives (the good, bad and ugly) and set expectations properly on an ongoing basis severely damages PR programs - and the people in it - sometimes irreparably.

What PR isn't
PR is frequently mistaken for many things.