It's a tag line/slogan/rallying cry/motto/mantra that we chose deliberately because it can be interpreted more than one way.
Taken one way, Open Possibilities reminds us not to approach our work with pre-conceived notions (even notions that are pre-conceived over years of experience), but to keep all ideas, all answers, all potential solutions on the table – all possibilities open – until they've been thoroughly explored. That's the way to arrive at better ideas, fresher answers and more powerful solutions.
When Beaupre says Open Possibilities, we mean:
Open to New Thinking
- Everything is on the table; no idea too big or too small
- Fresh, big picture thinking can come from anyone or anywhere
- A blend of cognitive, public policy and social media factored in
Open to a Different Way
- A talent partnership, not a "within these walls" mentality
- Top talent, both inside and outside the agency, on the job
- No one marketing discipline is favored
- An array of proven social media tools, combined with traditional media
- Open to unboxable practices
Open to Constantly Aligning
- Not stuck in present tense – looking ahead
- Easy to do business – friendly, collaborative, upbeat
It's our job to open possibilities for our clients with new ways to communicate, new audiences to communicate with, new media to communicate through. If we're not opening those possibilities, and helping our clients take advantage of them, then we're just working like some plain old PR firm. And that's a possibility nobody wants to open.
