Customer Goldmining©

 

"Beaupre's Customer Goldmining program has helped Kronos uncover and cultivate valuable new customer references in strategic vertical markets that we've been able to leverage into great media coverage. Beaupre was also instrumental in counseling Kronos on how to create a 'Best Practices' program with our customers."

Kronos endgame: create foundational customer reference development program 

"Beaupre helped us do the impossible – create a great customer reference when none existed for our new product line. Through their innovative prospecting process, they negotiated the participation of a big-name customer – Bear Stearns – who hadn't bought and wasn't using our product. The results were incredible – far beyond what we ever expected, including CNN Headline News and the cover of Wall Street & Technology magazine."

PixelVision endgame: create third-party validation without customers. 
Acquired by Cybex for $6.6 million.

"I've worked with many PR firms through the years and Beaupre truly stands out. Their Customer Goldmining is unique and an incredible strategic asset to any PR or marketing program. They are experts at building customer reference programs. They engage in such a completely professional manner that I was totally comfortable with them working directly with our customers. Beaupre has a knack for mining rich customer stories that resonate with media and in other marketing initiatives. Nothing has a more positive impact on sales than great customer validation – Beaupre is unrivaled in this critical area."

WebCT endgame: create systematic process to cultivate customer references. 
Acquired by BlackBoard for $180 million.
 

"Nokia searched high and low in the U.S. and EMEA for companies and agencies with innovative services in the area of customer reference development. Beaupre's Customer Goldmining® emerged as the most unique, creative & proven capability that we found. We've gotten some really great results. "

Nokia endgame: solve customer reference development challenge