It's easy to say "we do messaging." It's much harder to prove it. In 1995, Beaupre created a powerful methodology called Dynamic Differentiation®. This signature service has become the strategic positioning, differentiation and messaging foundation for hundreds of Beaupre clients. It's also one of the secrets behind Beaupre's impressive client endgame success.

Using an extremely thorough four-step process – rooted in sound external research and thoughtful creativity – Dynamic Differentiation stimulates active senior management involvement and drives consensus, agreement and action in a two-hour timeframe. Dynamic Differentiation yields a powerful hierarchy of messaging that creates a memorable, lasting identity.

• Defines and/or refines category positions
• Crisply differentiates companies from real and perceived competitors
• Creates business-benefit focused messaging
• Develops thought leadership platforms
• Generates attention-getting messaging devices
• Centers companies around a "One Thing" position to enhance differentiation

In 80 percent of Dynamic Differentiation presentations, we leave with agreement on-the-spot from senior management. Why?

• Because the messaging options we recommend are grounded in deep, thorough quantitative and qualitative research that's externally-driven versus internally myopic.
• The process invites active, open, engaged participation that builds consensus.
• Our Dynamic Differentiation findings and recommendations are highly adaptive versus ideas that "must be sold" to the client.