Karen Beaupre and Andy Beaupre, May 12, 1983
Results build reputations.
SMBeaupre was acquired May 1999 by
Omnicom Group Inc. (NYSE: OMC) and
Brodeur Partners. Beaupre is one of the best examples of a successful PR agency acquisition; the firm retained its brand, people, working model, culture and stellar reputation.
Portsmouth, New Hampshire; 60 minutes north of Boston, Massachusetts
www.beaupre.com
High technology and clean technology public relations, corporate communications, branding, social media marketing, and social responsibility
Beaupre has a proven network of over 100 innovative partners.
Technology, software, business-to-business (B2B) and clean technology
We work with private and public technology, B2B and clean technology companies, including many startups.
Relentlessly get our clients where they need to go at the highest strategic level, helping them achieve their ultimate business endgame.
30+ Beaupre clients have been acquired in significant M&A deals valued at over $12 billion. More than 15 Beaupre clients have been involved in initial public offerings. Beaupre clients have also been successfully repositioned, have orchestrated dramatic brand transformations, measurably increased revenue and enjoyed significant market share gains.
One of the most proven communications brands in the business.
Belief Creation® is the essence of our strategic approach to corporate communications.
Beaupre is part of a very proven, integrated network of Omnicom and Brodeur-branded PR and communications professionals with 80 offices in 50 countries.
Domestic offices include Portsmouth, Boston, New York City, Washington D.C. and Phoenix.
Beaupre has been repeatedly recognized for its innovative, positive workplace culture. Beaupre professionals average 9-20+ years employment with our firm, a highly unusual client benefit in a world of rapid account team turnover.
Our historical client experience includes industry giants such as IBM, Nokia, Oracle, Sun Microsystems, Ingram Micro and Lucent Technologies; public companies like MRO Software, Dassault Systemes; SolidWorks, Cognos, Chipcom, ArrowPoint and Kana; established private companies such as Mathsoft, WebCT, Stratus, Groove Networks and Netspoke; and start-ups like StratBridge, Interactive Supercomputing, Ember and IMlogic.
Full scope of public relations, corporate communications, branding and social media.
Belief Creation®, Customer Goldmining® and Dynamic Differentiation®.
Brand development; strategic messaging; competitive differentiation; corporate positioning; validation development; issues, trends and topics alignment; and thought leadership.
Social media marketing; press release (SEO) optimization; corporate blogging counsel; online community building; social networking; and podcasting.
Baseline attitude and awareness studies; content analysis; online focus groups; competitive tracking; persona development; ethnographic research and telephone-based polling.
Media and analyst relations; editorial opportunities program; awards; news announcement management; product reviews; new product intros; trade show support and event creation.
These services are provided via Beaupre's unique professional content creation department, focused 100% on writing: Web site content; backgrounders; blog content development; press kits; position papers/white papers; news releases; article abstracts; customer case studies; op-ed articles; executive commentary articles; tutorial articles; internal and external publications; corporate presentations; and speechwriting.
Spokesperson effectiveness training; bio development; event targeting and executive speaking placement. These services are delivered via Beaupre's Speakers Bureau professionals who are 100% focused on this activity.
Corporate valuation creation; corporate communications; customer reference development; corporate repositioning; branding; launching new companies; fueling turnarounds; establishing competitive differentiation; shifting neutral or negative attitudes to positive; creating thought leadership; introducing new products; building personal relationships with key influencers.
We are differentiated from our competitors in four distinct ways:
- A different vision – We don't care about being the largest PR firm, just one of the very best.
- A distinct position – Beaupre combines the best of both worlds – the door-opening clout, experience and global presence of a large firm with the intensive personal service, flexibility and senior practitioner involvement of a small firm. We are owned by Brodeur Partners and Omnicom (NYSE: OMC), the most successful communications holding company in the world. Beaupre has a very proven international capacity.
- A measurable philosophy – Beaupre is focused on helping its clients achieve their ultimate business objective endgame. This includes getting acquired, increasing market share and growing sales revenue. This is how clients measure Beaupre's success.
- A better structure – Instead of relying exclusively on overburdened account executives, we enhance our core account teams with a dedicated Speakers Bureau, content creation department and Customer Goldmining professionals. This delivers more results to Beaupre clients.
