Traditional PR tactics and strategies aren't enough any more. Today's world is top-down and bottom-up. Public relations is no longer about "pitching" media and pushing out news; but rather about community building, conversations, collaboration and generating content that compels others to share it. It's all about pooling the individual thoughts of the masses into collective, virtual communities. The social media and PR 2.0 tools we use are blogs, wikis, social networking, tags, mashups, podcasts, video, RSS, search engine optimization and consumer-generated media, to name just a few.  

A smart social media initiative enables companies to get better insight about their products, reputation and relationships. It increases brand awareness and thought leadership. It improves search engine visibility. And it keeps companies in front of key issues.

• Offer business blog consulting and counsel our clients about corporate blogging (visually, virally and content) and online engagement
• We blog (Checkmate, CleanSpeak) regularly and creatively, focusing on high level thought leadership content, not self-serving content
• Monitor the social media universe for our clients, including blogs, social networks, forums, multi-media and micro content
• Provide online media relations by building and leveraging personal relationships with bloggers
• Generate high quality Web site and thought leadership online content
• Create professional quality business podcasts in our podcasting studio or remotely
• Help our clients build online communities of customers and prospects
• Create online communities, Facebook pages, Twitter accounts and other social engagement tools for our clients
• Leverage social networks including Facebook and Squidoo
• SEO (search engine optimization) optimized press releases
• Create and embed widgets and applications into social networks and blogs 
• Develop video content for new product launches, thought leadership, etc.
• Post videos on social networks including sites YouTube, Google Video, Yahoo! Video, etc.
• Create wikis and advise clients on Wikipedia entries
• Build online media rooms for our clients
• Leverage the Web to communicate with buyers directly
• Create thoughtful, authentic content; steadily seed it via the Web to establish thought leadership and viral dominance