Traditional PR tactics and strategies aren't enough any more. Today's world is top-down and bottom-up. It's no longer about "pitching" media and pushing out news; but rather about community building, conversation s, collaboration and generating content that compels others to share it. It's all about pooling the individual thoughts of the masses into collective, virtual communities. The tools we use are blogs, wikis, social networks, tags, mashups, podcasts, video, RSS, search engine optimization and consumer-generated media, to name just a few.  

A smart socia l media initiative enables companies to get better insight about their products, reputation and relationships. It increases brand awareness and thought leadership. It improves search engine visibility. And it keeps companies in front of key issues.

• Embed RSS feeds, links and social media tags (e.g. Digg, Reddit, Del.icio.us and others) into all content including news releases
• We blog regularly and creatively, focusing on high level thought leadership content, not self-serving content
• Monitor the social media universe for our clients, including blogs, social networks, forums and micro content
• Counsel our clients about how to blog (visually, virally and content)
• Advise our clients about how to join the blogosphere conversation
• Build and leverage personal relationships with bloggers
• Generate high quality Web site and thought leadership online content
• Create professional quality podcasts in our podcasting studio or remotely
• Build online communities of customers and prospects
• Post videos on social networks including YouTube, Google Video, Yahoo! Video, etc.
• Create online communities for our clients
• Leverage social nets including Facebook and Squidoo
• SEO (search engine optimization) enabled news releases
• Create and embed widgets and applications into social networks and blogs 
• Develop video content for new product launches, thought leadership, etc.
• Work closely with all important technology bloggers including GigaOm, TechCrunch, Gizmodo, Engadget, cNet and others
• Create wikis, list serves and advise clients on Wikipedia entries
• Build online media rooms
• Leverage the Web to communicate with buyers directly
• Create thoughtful, authentic content; steadily seed it via the Web to establish thought leadership and viral dominance 

  Visit Checkmate to learn more.