"Few startups worry about getting the message right until long after they are launched. We didn't make that mistake. Beaupre's Dynamic Differentiation program was a highly strategic service that helped us articulate a unique position in an increasingly crowded market."
David Cameron, Former VP, Marketing & Product Integration
AptSoft Corporation
AptSoft endgame: create foundational positioning, differentiation
and messaging for a startup
“Thank you for all the hard work that helped us coin the term ‘Web switching.’ Your Dynamic Differentiaton methodology was instrumental in carving out the Web switching space for ArrowPoint. You named it, we used it first, and maintained an aggressive lead. This strategic aspect of your firm is one of the reasons you are so valuable to us. Not many other PR firms provide this type of service.”
Chris Lynch, VP, Marketing
ArrowPoint Communications
ArrowPoint endgame: acquired by Cisco for $5.7 billion in 2000
"Our PR challenge was significant. We had to change the way the press was thinking about us, and the press isn't easily convinced. Beaupre came with their proven Dynamic Differentiation methodology, and guided us in developing a new stable of clear and memorable messages. Then they helped us create a plan for delivering these messages consistently to key stakeholders. Now the media, and the market, see us as an end-to-end infrastructure management provider."
Ellen Kokos, Executive Vice President of Marketing
Concord Communications
Concord endgame: successfully respositioned company
"Thanks so much for a phenomenal presentation. Thanks for all the great research. As I mentioned at the end, our COO is extremely spare with his compliments, so his praise was high stuff indeed. Plus, to have his attention and our CEO's attention for that length of time without interruption is extremely unusual.
"The discussion among our senior management was, as mentioned, the most rational, comprehensive and positive I have seen in regard to the 'politically-charged' topic of who and what we are.
"A fabulous way to officially kick off our relationship."
Bruce MacDonald, Director, Corporate Communications
Pegasystems, Inc.
Pegasystems endgame: create competitive differentiation for a $100 million+ public company
"The Dynamic Differentiation session by Beaupre was the most productive time I have ever spent with a corporate communications and marketing firm. It provided us with tangible, actionable insights on which marketing messages are going to work and which are not. The value the team at Beaupre brings is clear – they are results oriented and efficient in execution."
Michael T. Horvath
Board of Directors, StratBridge
Adjunct Associate Professor of Business Tuck School of Business at Dartmouth
StratBridge endgame: create foundational positioning, differentiation and messaging
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