"Vertica leverages the web in a big way for all its marketing efforts so we needed a PR firm that immediately understood the online objectives of our marketing program - Beaupre gets it. We also measure everything and have to constantly prove ROI. Beaupre gives us a measurable return on our PR investment. The team's responsiveness, technical knowledge of our products and relationships with key reporters, analysts and bloggers has also helped Vertica become a recognized name among enterprises looking for a new approach to data management. For companies that need a PR team with decades of experience, social media prowess and the ability to measure results, Beaupre is the clear choice."
Andy Ellicott, Senior Marketing Director
Vertica Systems
Vertica endgame: social media prowess delivers big results for growing startup
"One of the key reasons we hired Beaupre is because they get the world of social media. Beaupre understands it's no longer about "pitching" offline media and pushing out news, it's about online community building, conversations, collaboration and creating content so substantive that others are compelled to share it. While they excel at the traditional PR strategies and tactics, they also embrace all the new media tools of the day, including podcasting, blogs, RSS, wikis and others. Their practice will continue to evolve as the world of Web 2.0 morphs into Web 3.0.
"Online buzz about Parlano was strong because together we worked the blogosphere and our executives were deeply committed to public communication. There's no doubt it positively impacted market adoption and awareness of our leadership position."
Jeffrey Schultz, Senior Vice President, Worldwide Marketing
Parlano
Parlano endgame: acquired by Microsoft in October 2007
"Beaupre demonstrated a keen understanding of how to harness the power of the blogosphere and new social media to maximum benefit, creating a proactive conversation with our target market and e-tail partners that gave us increased credibility and drove visibility and anticipation to a fever pitch. They did all of this in a very crowded consumer electronics market dominated by much bigger brands and companies with significantly more resources.
The Beaupre team is a pleasure to work with... their strategic DNA, their experience, and their creativity were all grounded in a helpfulness and practical insight that often had me seeking their counsel to help shape the broader marketing plan for ZeeVee."
Brian Mahony, VP Marketing
ZeeVee
ZeeVee endgame: B2C social media buzz
"SolidWorks' partnership with Beaupre has been beneficial and lasting because of their ability to grow with us and continually make the right things happen the right way. A great example of this is podcasting.
"Several years ago, SolidWorks became one of the first Business-to-Business companies to put its toe in the podcasting waters. We believed this new social media was an exciting way to share opinions, thought leadership, customer success stories and build community online. We got Beaupre involved, they established an in-house studio and became podcasting experts.
"The SolidWorks web site regularly features cool new podcasts on a variety of topics – Beaupre interviews our executives, our customers, moderates the discussion, adds creative value and produces the final product. As the Web 2.0 revolution continues to transform, we'll continue to rely on our strategic partners to help get us where we need to go."
Laura Kozikowski, Strategic Brand Manager
SolidWorks
SolidWorks endgame: B2B social media buzz
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