Social media

"One of the key reasons we hired Beaupre is because they get the world of social media. Beaupre understands it's no longer about "pitching" offline media and pushing out news, it's about online community building, conversations, collaboration and creating content so substantive that others are compelled to share it. While they excel at the traditional PR strategies and tactics, they also embrace all the new media tools of the day, including podcasting, blogs, RSS, wikis and others. Their practice will continue to evolve as the world of Web 2.0 morphs into Web 3.0.

"Online buzz about Parlano was strong because together we worked the blogosphere and our executives were deeply committed to public communication. There's no doubt it positively impacted market adoption and awareness of our leadership position."

Parlano endgame: acquired by Microsoft in October 2007

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"SolidWorks' partnership with Beaupre has been beneficial and lasting because of their ability to grow with us and continually make the right things happen the right way. A great example of this is podcasting.

"Several years ago, SolidWorks became one of the first Business-to-Business companies to put its toe in the podcasting waters. We believed this new social media was an exciting way to share opinions, thought leadership, customer success stories and build community online. We got Beaupre involved, they established an in-house studio and became podcasting experts.

"The SolidWorks web site regularly features cool new podcasts on a variety of topics – Beaupre interviews our executives, our customers, moderates the discussion, adds creative value and produces the final product. As the Web 2.0 revolution continues to transform, we'll continue to rely on our strategic partners to help get us where we need to go."
 

SolidWorks endgame: B2B social media buzz.