Creating a smart news release approval process
Take control of your approval process before it controls you.

Better boilerplates
Boilerplate writers need to toe the line between adding just enough information to achieve their company's goals, and trying to fit "War and Peace" at the bottom of their release.

Ethnography gets B2B companies closer to their customers
"Living with the tribe" is yielding cool tech products and better communications.

For better press releases, beware the evil 'and'
And is an innocent word. But like one bon bon, it can trigger a chain of events that bloat copy so badly no one can stand looking at it. Here's how it happens.

How to write better news releases
Journalists tell you what they don't like. Take the fashion hint!

Quotes that won't embarrass 
"We are delighted..." "We are pleased..." "We are thrilled..." Why do these kind of quotes go into news releases? Do readers care about the emotional well being of your executives? They don't. How to write quotes that sound real and convey helpful information.

Strong leads make first impressions last
Make it sound like journalism, not a press release.

Writing by committee puts democracy in the wrong place
Why is writing by committee one of the worst mistakes in communications?